From the excellent LOQI range, this reusable tote shopping bag features everyone's favourite breed of troll - the Moomins!
Created by Finnish illustrator Tove Jansson, this fun shopping bag brings the whimsical world of Moominvalley to life with its enchanting stories and illustrations. Defying societal norms and living openly as a lesbian, Jansson crafted tales of Moomintroll and his friends that celebrate individuality, resilience, and embracing life’s uncertainties with courage and optimism. The MOOMIN recycled tote bags embody these values, resonating with anyone who cherishes creativity and bravery (and Moomins).
LOQI bags are super-strong - this small but mighty tote can bear up to 20kg (that's a lot of bottles of wine or a lot of cabbages) and they're washable so you can keep it in tip-top shape.
Made from 100% recycled materials, LOQI use a new sustainable technology where the frequency of recycling is unlimited. The GREEN CIRCLE® material can be recycled again and again.
Made from one piece of material, LOQI bags are super–strong. The zip pocket is made from the material between the bag handles, minimising material waste.